SWCA CONFERENCE

Check out the Call for Proposals or submit a proposal through our Proposal Form.

The hotel rooms reserved for the conference are located at Hampton Inn Florence-Midtown, but the conference site is located on the University of North Alabama campus. This hotel is approximately 3.4 miles from the university. Shuttles will be available Thursday-Saturday to transport attendees from the conference hotel to the conference site. See the section on transportation for more information about shuttles.

Hampton Inn Florence-Midtown

Address: 2281 Florence Blvd, Florence, Alabama

Phone: 256-764-8888

If you call and make reservations through central reservations, reference the Southeastern Writing Center Association Conference.

Attendees must reserve rooms before Monday, January 27th, 2025 to take advantage of the $139 per night + tax conference rate.

Last Day to Book: Monday, January 27th, 2025

Please view the hotel website for information about accessible features: https://www.hilton.com/en/hotels/flcalhx-hampton-florence-midtown/.

Alternate Hotels

While we recommend booking through our conference hotel, there are a few nearby hotel options (without a specific conference rate), including: 

• Residence Inn Florence (by Marriott)
• Holiday inn Express Florence
• Comfort Suites Florence Shoals Area
• Baymont by Wyndham Florence

Air Travel

Northwest Alabama Regional Airport (MSL) is located in Muscle Shoals, Alabama. Conveniently located by US Hwy 20 (alternate Hwy 72), the airport offers quick and easy access to surrounding communities, and provides daily, non-stop service to Nashville and Atlanta. The airport is serviced by Contour Airlines. The airport is a 10-to-15-minute drive to the conference hotel (Hampton Inn Florence – Midtown) in Florence, Alabama.

Huntsville International Airport (HSV) is the largest commercial airport in North Alabama that serves five airlines: American Airlines, Delta, United Airlines, Silver Airways, and Breeze Airways. HSV has nonstop service to 13 destinations, including Atlanta, Charlotte, Chicago, Dallas, Denver, Detroit, Houston, Las Vegas, Miami (seasonal), Orlando, Tampa and two airports in Washington D.C. The airport is a 1 hour 12-minute drive to the conference hotel in Florence.

Rental Cars

Huntsville International Airport (HSV) and the North Alabama Regional Airport in Muscle Shoals (MSL) have rental car companies on the properties.

HSV Airport has the following rental companies:

• Avis
• Budget
• National/Alamo
• Dollar/Thrifty
• Enterprise
• Hertz

MSL Regional Airport has the following rental companies:

• McCurry Van & Car Rental (on site)
  • Business Hours Phone: 256-978-5906
  • After Hours Phone: 256-278-9147
• Enterprise (rentals available online; not located at airport)

Other transportation options at MSL:

• Taxi/Limo services: Quad Cities Taxi - 256-767-0220
• Uber & Lyft

Getting around Florence

Car travel around Florence is necessary, unless staying in one of the downtown hotels (The Stricklin or Gunrunner).

Shuttle Service

There will be a shuttle service available Thursday, Friday, and Saturday for transportation to and from the hotels to the conference site (the University of North Alabama). This service will be available from 7:00 a.m. – 7:00 p.m. Thursday and Friday, and again from 7:00 a.m. – 2:00 p.m. on Saturday. The shuttle service will run to both the conference hotel and the alternate hotels listed on this site.

Shuttle service is not available for airport transportation.